Public Relations

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It
Public Relations

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers. However, all too many think that only means branding, marketing and advertising and forget to include public relations (PR). In particular, many small businesses and startups neglect this part of […]

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How Entrepreneurs Can Stay Ahead in the Age of Instant News
Crisis Management, Entrepreneur, Public Relations

How Entrepreneurs Can Stay Ahead in the Age of Instant News

Opinions expressed by Entrepreneur contributors are their own. We all know what “crisis” means, and we’re all likely on the same page about what “public relations” entails. But put the two together, and you’ve got a burgeoning arm of traditional PR services that has taken on a relatively new sheen in the age of instant

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